Developing Marketing Strategies and Plans
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Developing Marketing Strategies and Plans
레포트/기타
Developing,Marketing,Strategies,and,Plans,기타,레포트
Developing Marketing Strategies and Plans , Developing Marketing Strategies and Plans기타레포트 , Developing Marketing Strategies and Plans
Developing Marketing Strategies and Plans
설명
_SLIDE_1_
Chapter 2. Developing Marketing Strategies and Plans
Marketing Management
_SLIDE_2_
CONTENTS
Marketing & Customer Value
1
Corporate and Division Strategic Planning
2
Business Unit Strategic Planning
3
Product Planning
4
Critic
5
_SLIDE_3_
Marketing & Customer Value
_SLIDE_4_
Service !
Price !
Quality !
Value
Marketing & Customer Value
_SLIDE_5_
The Value Delivery Process
Marketing & Customer Value
_SLIDE_6_
Marketing & Customer Value
_SLIDE_7_
The Value Chain
Marketing & Customer Value
_SLIDE_8_
Case. Starbucks
Marketing & Customer Value
_SLIDE_9_
The Value Chain
Marketing & Customer Value
_SLIDE_10_
Core Competency
Marketing & Customer Value
_SLIDE_11_
Case. Southwest Airlines
Marketing…(drop)
다.
