SMmarketing 책략,SM엔터테인먼트,소속사marketing ,영문marketing ,영문판,영문기업분석
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설명
SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업,경영경제,레포트
SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석 , SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석경영경제레포트 , SM마케팅전략 SM엔터테인먼트 소속사마케팅 영문마케팅 영문판 영문기업
CONTENTS
Introduction . 1
S.M. Entertainment in the Global World . 2
History of S.M. Entertainment .. 2
Management Philosophy . 2
S.M. Star Marketing ....... 3
Operation .. 5
Key Success Factor ... 5
Environment Analysis . 5
Organizational Analysis ........ 8
Financial Analysis .. 9
Domestic Marketing Strategy (Korea) .. 10
SWOT Analysis .. 10
STP Analysis ... 10
4P Analysis .. 13
Foreign Marketing Strategy (Japan and China) .. 16
SWOT Analysis . 17
Consumer Segment ...... 17
STP Analysis .. 17
Conclusion .. 19
Entry the U.S. Market . 20
Future Suggestion .... 21
Reference ... 23
Introduction
S.M. Entertainment is Korea’s best known entertainment & media group, operating businesses in the fields of planning, production, distribution, and circulation of records, licensing, publishing, singer/actor management, agency activities, start-up marketing, Internet/mobile content, and education. S.M. Entertainment was the first Korean entertainment…(생략(省略))
SMmarketing 책략,SM엔터테인먼트,소속사marketing ,영문marketing ,영문판,영문기업분석
순서
SMmarketing 책략,SM엔터테인먼트,소속사marketing ,영문marketing ,영문판,영문기업분석
다.
