콜드스톤marketing 事例,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌…
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레포트/경영경제
Cold Stone Creamery
Contents
1. Introduction
2. Environmental Analysis
3. Marketing Mix(4P) Analysis
4.STP(Segmentation, Targeting, Positioning) Analysis
5.Research Analysis
6. Recommended marketing program
1. IntroductionIntroduction-Cold Stone Creamery’s Background
`Susan Sutherland & Donald`
Cold Stone Creamery was founded in 1988 by Don and Susan Sutherland in Tempe, Arizona
Cold Stone + Creamery
Cold Stone Frozen granite stone with 9 degrees below zero
Creamery Dairy farm which produces dairy products by using fresh milk
Brand name
Brand Identity
Ice cream = Creation
What makes Cold Stone unique is that consumers get a “Creation” ice cream blended on a frozen granite stone with different things mixed-in like nuts, candy, cookies, fruits, etc
Cold Stone is a super premium ice cream store that gives us …(drop)
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콜드스톤marketing 事例,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,
설명
콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,경영경제,레포트
Download : 콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,.ppt( 27 )
콜드스톤marketing 事例,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,
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