CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4…
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Download : CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
레포트/경영경제
설명
_SLIDE_1_
_SLIDE_2_
Contents
1. Industry Analysis ? TV Home Shopping
2. Introduction of CJ O Shopping
3. CJ O Shopping STP
4. CJ O Shopping Marketing Mix(4Ps)
5. Primary Information
- Questionnaire & Interview
6. Group Evaluation
_SLIDE_3_
Off-lined retail distribution company
TV Home Shopping = Distribution + Broadcasting
Industry Analysis ? TV Home Shopping
_SLIDE_4_
Competitive market
Oligopolistic competition
Industry Analysis ? TV Home Shopping
_SLIDE_5_
Market Share
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
53.1
59.6
58.8
55.3
42.5
41.6
35.3
29.1
30.6
30.8
28.5
27.1
46.9
40.4
41.2
40.4
33.6
30.8
28.8
25
27.2
26.9
25.8
25.1
?
?
?
1.0
9.6
14.9
13.9
15.8
18.4
18.8
19.7
20.1
?
?
?
2.0
8.2
10.6
12.1
19.1
13.4
12.6
14.6
16.9
?
?
?
1.…(skip)
순서
CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , CJOShopping 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4p
CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4p
Download : CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 27 )
CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
다.
