Dr. Nature 23 23
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Dr. Nature 23 23
_SLIDE_1_
Dr. Nature
Development of Baby Skin Care Brand
_SLIDE_2_
CONTENTS
Background
- Company Introduction
- Problem Identification
2. External Analysis
Market Analysis
- Competitor Analysis
- Consumer Analysis
- Growth Prospect
3. Brand Development
- Brand Identity
- Core Values
- Products
4. Marketing Strategy
- Channel
- Promotion
- Communication Strategy
5. Expected Results and Conclusion
_SLIDE_3_
1. Company Analysis and Problem Identification
1.1 Company IntroductionBiggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter…(skip)
1.2 Problem Identification
3. Failure to Capture New Growth Opportunities
Dr. Nature 23 23
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